« 46. Vegas Billboard | | 48. Tini (Buenos Aires) »



47. Rolling Stone Argentina

Mariana sent me this. Translation below.

rollingstoneargentina.jpg

Translation

This is a party. Beautiful girls naked in a bathroom, people having fun and a dance floor on fire all on your computer screen. You daydream with a voyeuristic fever flipping through every gallery of the Last Nights Party's website, where those images are repeated everyday. Point in case, in the single question tagline : "Where were you last night?". You bump your head on the screen.

That's the feeling the photographer Merlin Bronques, father of the bicephalous creature (lastnightsparty.com and his recently compiled book), who documents New York's night wants you to have: "I'm not interested in my pictures being admired as art, instead I want people to look at them and think: "I wish I was there!". I want them to want to go out, to engage and to bring to life clichés like: 'Living Life To The Fullest'", he comments calling from his apartment in New York.

It's no news that everywhere people take pictures of themselves and their friends at parties. What's new is someone who's focused on everyone else and the energy of what's happening. That's what Bronques will teach the crowd as soon as he lands with camera on hand, at the first edition of the Black Rabbit's party, which has a tempting line up with Guachass as headliners, followed by Jonas Kopp and Franco Cinelli.

Bronques, who always has glamorous hair and sun glasses, is a party animal with intelligence: "Three years ago, I had the worst camera which couldn't even focus", he said. With that camera he started shooting parties every single night. The idea was to hang out while taking pictures of anyone there (he also shot Madonna and Marilyn Manson), encourage them to be their wild selves and then the next day to upload those pictures to his website. That led to thirty thousand visitors including cool-hunters and trendy-kids, searching for the last whim of fashion. Bronques says: "I like taking those outrageous scenarios that you only see in movies, and making them real... and CLICK!. When I find that, it becomes a picture you can show your grandchildren".

RSCover.jpg

Comments

BuenosAiresStreetStyle
www.onthecorner.com.ar

Un genio

Leave a comment